龙光地产·天禧 2018 品牌设计 Branding

龙光地产·天禧 LOGAN Estate·Tian Xi Brand Design

客户 / Customer

龙光地产Logan Property Holdings Company Limited

服务 / Service

品牌VI设计 Brand VI Design

领域 / Field

房地产Real Estate

时间 / Year

2018

定位 Style Localization:

新中式/皇家礼序/福禄寿/尊贵

New Chinese Style / Royal Etiquette / Luck&Prosperity&Longevity Style / Honour

 

设计说明 Design Description

“天禧”寓意吉祥喜庆,以百鸟之王“凤凰”元素为视觉图形进行延展呈现,寓意有凤来仪、祥瑞之兆

"Tian Xi" means auspicious and lucky, with the king of birds "PHOENIX" as visual graphics elements  to extend the presentation, meaning lucky wish and auspicious signs.

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